The use of FBO Account balances and credits are critical in order to ensure compliance with the terms and conditions attached to each FBO transaction. This involves ensuring that sufficient balances and credits are in place prior to each transaction to ensure that all FBO fees owed are paid to the FBO.

The FBO should develop, document and implement an FBO marketing plan and supporting procedures. The FBO marketing plan should be updated annually and reviewed and tested by the FBO internal audit function on a regular basis.

Businesses are always looking for new ways to reach out to customers. The process of finding the best tool that helps you reach out to new customers is known as search engine marketing or SEM. SEM is a process in which a business uses different techniques that improve the

visibility of a website in search engines. Blogs can be used to promote different services and products. Blogs can also be used for lead generation.