Zoom Video Communications (ZOOM) has acquired assets from the event production startup Liminal that will enable it to create higher-quality productions than the average Zoom meeting, according to CNet.

During the pandemic, Liminal focused on building better solutions for Zoom to bridge the gap between a virtual meeting and an in-person event. It concentrated on enhancing Zoom’s software development kit and developed apps like ZoomISO and ZoomOSC.

Liminal’s software can connect multiple HD video feeds from Zoom to production-grade hardware and applications. "By adding these capabilities and more to our events management and production offerings, we believe we will continue to be the leading comprehensive, one-stop, hybrid events management platform in the market. We will cover the entire value chain from creative production, broadcasting, editing, and fully customizable live event experiences with robust pre-event planning, in-event management, and post-event analytics," Zoom added.

As anyone who teleconferenced during the pandemic or attended a virtual birthday party or happy hour knows, the popularity of Zoom exploded during the pandemic, growing from 10 million daily meeting participants at the end of 2019 to 350 million by the end of 2020.

The company has been working relentlessly to eliminate the privacy and security loopholes and launched more features and solutions to expand its clientele.

The company is investing massively in research and development. In third-quarter fiscal 2022, Zoom reported research and development expenses of $96.7 million, up 131.3% year over year.

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