With Instagram you have massive brand potential. If you haven’t already done so, you need to properly define your brand. Have a look at our post on defining your brand if you’re stuck.

Now let’s look at what you need to do in order to properly build your business brand on Instagram:

1. Your Profile

Your profile page is where you should start your business branding on Instagram.

You can feature your logo or a headshot depending on your business branding. I always recommend using your professional headshot if you are the face of your business and use a logo if you are a larger company like Adidas’s profile shown here.

Then you have 150 characters in the description field to tell people about what you do. Use this space to make a clear and compelling statement. If a hashtag defines your business, then this is where to include it (or them if there are more than one).

If you ever have a promotion with a relevant hashtag you can update your profile accordingly.

You then have 1 opportunity for a link. If you’re just starting out with instagram begeni paketleri, then you’ll likely want to just make this your home page. Ideally, have this link click to a landing page for your free giveaway so you can use this space for list building too.

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