With the right brand campaign, you have the potential to establish your organization’s brand in the mind of consumers for generations to come. By establishing a positive core image for your brand, you can actually increase the chance that your product or service will come to mind when it’s time for a consumer to make a purchasing decision. A brand campaign puts your company’s story and message in front of an audience, with the goal of increasing brand awareness and improving brand equity in the mind of the consumer. It is a way to control your brand’s narrative and public image, as well as differentiate your organization from the competition. Your brand is made up of all of the things that form your organization’s or products’ identity. Effective brands are easily recognizable by consumers and rely on a cohesive message across marketing efforts. On the other hand, a campaign refers to a marketing initiative that aims to promote a service or product. Campaigns typically cater to a more targeted audience and are usually timely and short-term. Thus, a brand campaign is what happens when you combine the two.

Consumers cannot take away multiple messages from one ad. At best, they will walk away with the explicit primary message or call to action. But don’t expect consumers to pick up on a secondary message, or make the connection between an abstract concept and your brand. Successful brand campaigns make it easy for consumers to know something is new. Advertisers must connect the dots with consumers. In the case of advertising brand campaigns, synergy works. Consumers who are exposed to multiple touch-points and types of media (e.g. television, print, digital, social, out of home) are more likely to be positively influenced by your campaign. By ensuring that you spread your spending across a couple of different media vehicles, you not only drive the message home to consumers but also lessen the risk of hitting saturation with any single media type.

We love brands that tell a story, packaging that excites, websites that convert, and campaigns that engage. They are our bread and butter. From getting startups on supermarket shelves, celebrating independent film, helping to educate kids about fruit & veg, bringing a family-run business closer to their customers, making everyday hygiene a breeze, and giving a construction company the tools to change more lives. We live and breathe the work we do.

We are big enough to flex to the largest projects but small enough to give you direct dialogue with the team at every stage. The best results come from the closest collaborations, and our clients have access to everything we have to offer. We believe that our expertise and tools can help make you stand out or replace the competition. Potential customers are like goldfish; let’s make sure you’re unforgettable. For more in-depth insights, follow this link - Deuce Studio is a creative design agency in London.